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EMotivations Card Game

A powerful emotional coaching tool that uses motivation and emotion to quickly get to the heart of the issue and open up new solutions

The Emotivations Card Game is a live coaching tool that unearths the motivations behind issues that are impacting performance, relationships or emotional wellbeing and opens up possibilities for change.


It complements the diagnostic tools in the Apter Toolkit, including the Apter Motivational Styles Profile and Leadership 360.


Combining motivations and emotional coaching

Motivations and emotions are both powerful influences on behaviour, and Emotional Intelligence is increasingly recognised as being important in todays’s work environment.

The Emotivations card game first helps clients to label their emotional experience, then to identify the motivational drivers of their emotions. This in turn opens up a range of possible solutions to explore:

  • Try to change the situation, which may or may not be possible
  • Work on the sensation associated with the emotion, for example using breathing techniques to lower physiological arousal and anxiety
  • Change the mindset, or motivation, that is influencing the emotion, and to experience the situation in an entirely different way (e.g. reframing)

When can I use the Emotivations Cards?

The cards can be used in a structured or unstructured coaching situation with individuals or teams. 

With an individual, starting with emotions and enabling them to label and ‘own’ the motivation is the starting point for unlocking performance or dealing with stress. 

In a structured setting it can be used on its own or in conjunction with the Apter Motivational Styles Inventory to identify recurring patterns that are impacting daily life.

In groups or teams the cards can be used to surface and manage conflict, building trust and effective relationships. They can also be used to initiate a discussion about a commonly shared experience, for example with a manager. This could, indeed, be used to bring 360 feedback to life.

Apter Certification Training

By being a certified Apter practitioner you and your clients will benefit from the full power and versatility of the Reversal Theory framework and the Apter Toolkit.

Because the framework represents a very different way of approaching human personality and performance, our training programme offers depth in both theory and application. It will equip you to bring an innovative perspective to your client’s challenges, enabling their adaptability, resilience and emotional intelligence.

We are currently in the process of planning open courses from September 2019.

Join a free webinar or contact us for in-house and open training programmes.

Article: Developing the Whole Person

What are the challenges of using types and traits in coaching and people development? Why are some personality profiles inherently limiting?

Read more about our views on personality profiling. Furthermore, learn about the underlying principles behind the Apter Toolkit and why it offers greater potential to create change.

About Us

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