The Apter ToolKit

Psychometric profiling and coaching tools that highlight dynamic aspects of human personality and harness our innate potential for change

Developed to provide coaches, trainers and consultants with innovative tools that help their clients adapt to an increasingly changing and unpredictable world, the Apter Toolkit is used to:

  • Optimise individual and team performance
  • Improve wellbeing and manage stress
  • Develop more effective, engaging leaders and managers.

Enabling adaptability

Based on a radically different model of psychology that emphasises motivation and emotion as dynamic, changeable elements of human personality and experience, the Apter Toolkit helps people to unlock new “ways of being” that are critical to success in a fast-changing work environment.

This means:

  • Accessing greater levels of creativity and innovation
  • Showing resilience in the face of uncertainty
  • Building relationships to collaborate with diverse populations.


The Apter Toolkit builds on over forty years of research into Reversal Theory and benefits from links with a strong and active scientific community. Apter coaching tools have also been used in world-leading businesses and in elite sport.

What’s in the Apter Toolkit?

The Apter toolkit includes tools for individual and team coaching, management and leadership development, and group facilitation. In addition to the core tools, it includes access to apps to reinforce learning and a growing practitioner community.

Individual and Team Development: The Motivational Styles Inventory

The Apter Motivational Styles Inventory is a psychometric profile that measures the time spent in different motivational styles (or states of mind).

It helps facilitate change by identifying the motivations that drive emotions, behaviour and performance, and enabling clients to find ways of being more effective and satisfied as individual performers, managers or teams.


Live Coaching Tool: EMotivations Card Game

The EMotivations card game and process helps get to the heart of the issue in a live coaching situation. It enables coaches and their clients to identify emotions and their motivational drivers, and develop strategies to resolve stress or facilitate optimal performance.

Includes emotions cards and individual and manager game boards to support different coaching aims.

Leadership 360° Feedback

The Apter 360° Feedback tool helps leaders to become more effective by adapting their style to the needs of their team in different situations.

It helps them become more aware of their management or leadership style, how it is perceived by their team, and how it contributes to performance or stress among team members.


Group Facilitation & Training: Quick Climate

The Quick Climate tool supports group facilitation and training by taking a snapshot of the group’s motivational climate.

This can be used as a ‘temperature check’ during training, or to opens up discussion around a particular topic or issue from multiple perspectives to facilitate a solution.


Apter Certification Training

By being a certified Apter practitioner you and your clients will benefit from the full power and versatility of the Reversal Theory framework and the Apter Toolkit.

Because the framework represents a very different way of approaching human personality and performance, our training programme offers depth in both theory and application. It will equip you to bring an innovative perspective to your client’s challenges, enabling their adaptability, resilience and emotional intelligence.

Certification Training Dates

Stage 1: Trainer Certification

Monday 23/9 PM – Webinar

Thursday 26/9 all day – Classroom

Monday 14/10 PM – Webinar

Thursday 17/10 – Classroom

90 Minute Skype review – Individually TBC


Classroom sessions for this course will be held in Leamington Spa / Warwick


Stage 2: Coach Certification

Monday 11/11 PM – Webinar

Thursday 14/11 – Classroom

Thursday 28/11 – Classroom

Thursday 12/12 – Classroom (Certification Review)


Article: Developing the Whole Person

What are the challenges of using types and traits in coaching and people development? Why are some personality profiles inherently limiting?

Read more about our views on personality profiling. Furthermore, learn about the underlying principles behind the Apter Toolkit and why it offers greater potential to create change.

About Us

We help businesses achieve their growth ambitions by improving the connection between people, their work environment, and mission.


Contact Us

+44 7799 476918

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