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Harness the dynamics of motivation and emotion to enable performance, improve relationships and enhance wellbeing.
Learn about apter certification

A contemporary approach for a changing work environment

Our world is changing.

In today’s changing and challenging work environment, people developers must:

  • Recognise that people are dynamic and changeable
  • Help through complexity without oversimplification
  • Take a human approach, which means going beyond behaviour and recognising the importance of emotions and motivations.

The Apter coaching toolkit does and this is what makes it fundamentally different. 

8Connect Consulting is the sole UK Partner for Apter Solutions

A versatile diagnostic framework

By focusing on the interplay of motivations and emotions, the Apter Toolkit can help solve a wide range of human challenges. These include:

Read more about the framework that underpins the Apter Toolkit, Reversal Theory.


A comprehensive coaching & development toolkit

Certification in the Apter Toolkit enables access to all tools, which includes:

  • Motivational Styles Inventory
  • Emotivations coaching cards & process
  • 360° Leadership tool
  • Real-time Climate assessment

What’s in the Apter Toolkit?

The Apter Toolkit includes psychometric, digital and game-based tools for coaches and trainers that focus on the interplay of motivation and emotions.

The Apter Motivational Styles Inventory (AMSI)

The AMSI is a psychometric profile that identifies the extent to which your full range of motivations are being employed. By doing so it enables you to explore states of mind that might be underused, which can lead to enhanced satisfaction or performance.


Emotivation Coaching Card Game

Emotivation coaching cards help get to the heart of the issue by shining a light on emotions and their motivational drivers. In doing so they provide a structured approach that opens up new possibilities for change. 


360° Leadership Motivation & Performance 

The Apter 360 helps leaders become more aware of their own motivations and behaviours. More importantly still,  it highlights what kind of a climate they create and how this impacts the emotional experience of the people around them.


Quick Climate Tool

The climate tool provides an instant snapshot of the shared motivations or emotions in a group or team. This helps to open up discussion, facilitate problem solving or simply to take a temperature check during training.

Used in leading companies

Thanks to the Apter method, we were able to implement a new way of working without imposing it, by internally training a team of motivational coaches. A real success.

Process Lead, Cosmetics Group

Motivational Styles allowed us to understand why we were needlessly under stress but also and above all to define new ways of working together, motivating and enabling performance.

HR Director

Apter Certification Training

As a certified Apter practitioner you and your clients will benefit from the full power and versatility of the Apter toolkit.

Because the framework represents a very different way of approaching human personality and performance, our training programme offers depth in both theory and application.

It will equip you to bring an innovative perspective to your client’s challenges, thereby enabling them to adapt, perform and relate more effectively.

Read more about becoming Apter certified.


Let’s talk

If you would like to have an informal, no-pressure conversation to explore whether the Apter toolkit is right for you, contact Rob Robson (rob@8connect.co.uk or +447799476918).


Certification Programme - Spring 2020

This is an open programme, with all classroom sessions held in Leamington Spa, Warwickshire. In-house programmes or different locations can be offered. If you would like to know more, contact Rob Robson (rob@8connect.co.uk or +447799476918) for an informal conversation or sign up for more information below.

Apter Certification Training Dates Spring 2020

still have questions?

Who is the toolkit for?

The Apter Toolkit is well-suited to professionals that use some combination of coaching, facilitation and training as part of their practice. It is suitable whether you’re on an internal or external team.

Its range of tools means that it has applications for working with individual performers or leaders, teams or groups, but the framework itself has applications at a broader organisational level too.

 We can’t tell you if it’s right for you but we will have a very open and honest conversation about your goals and help you to make the decision.

Sign up to start the coversation or contact us direct via hello@8connect.co.uk.

What makes the Apter toolkit different to other tools?

First, the framework. It is based on a radically different psychological theory (Reversal Theory) that views people as inherently dynamic, changeable and even inconsistent. This means that it leads more naturally to change as a solution to solving a problem. It does this by focusing on the relationship between motivations and emotions (hence ‘emotivation’), showing that by changing our motivations we can experience circumstances completely differently. 

Second, certification enables you to use the full toolkit and not just one tool. This does mean that the training takes a bit longer than most individual tools, but at a similar price. So, you do have to invest a bit more time to become certified, but we believe that’s to your benefit and by training in the framework and a range of complementary tools you will be more confident and effective.

Can I use the tools in recruitment?

Our view is that the Apter toolkit is best suited to developmental activities.

However, with care, it can add value to the recruitment process. Examples might include helping to generate a more holistic understanding of a candidate, generating probing interview questions or identifying strategies for onboarding people effectively.  

What do the tools cost after certification?

During certification training you will be given your own set of coaching cards and a game board, which are yours to keep. The remaining tools, including the Motivational Styles Inventory, Climate tool and Leadership 360 are pay-for-use.

The ‘wholesale’ prices vary with volume but for single use are currently (ex VAT):

Apter Motivational Styles Inventory (including multiple re-tests): £90

Apter Coaching Cards  & Board set (£50)

Climate tool (Annually £300, single use £50)

Leadership 360 tool  (£300 set up + £10 per respondent)

As a certified consultant it is your choice how you re-charge these to your clients.

Do I have to pay for annual re-certification?

No. Unlike some providers we do not charge to keep your certification. We operate on a principle that if your practice using the Apter toolkit remains current, your certification will continue. We aim to build a strong community of practitioners, and therefore there will be different ways of demonstrating this by participating in the community as well as using the tools.

As new coaching tools are introduced, some update training may be required to enable you to use them. However, because of the common framework this should never be particularly onerous.

Can I become an Apter partner?

Yes. In the UK, 8Connect Consulting are the principal partner and we are interested in forging relationships with training companies and consultants who would like a closer relationship. Contact Rob Robson (hello@8connect.co.uk)

Outside of the UK, Apter Solutions are looking to build partnerships across the globe. We would be happy to talk to you initially, or you may contact Apter Solutions direct (contact@apter-france.com)

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