+44 (0) 333 567 0811 hello@8connect.co.uk


We apply psychology in combination with business and change leadership experience to enable future performance through adaptability and resilience.

Adaptability and resilience: Unlocking future performance

Adaptability and resilience go hand in hand, and are critical capacities in a world defined by accelerating change, unpredictability and complexity. 

To become more adaptable and resilient requires:

  • Collaboration between groups of people working towards a shared vision;
  • More open, inclusive and empowering leadership; and
  • Opportunities for employees to contribute creatively to business performance.

Our approach to developing adaptability and resilience incorporates expertise in change management, operational leadership and Psychology.

Much of our work is underpinned by Reversal Theory which focuses on the dynamic interplay between motivations and emotions.

Reversal Theory helps us to help you: Engage more effectively; cut through complexity; precisely define issues and challenges; build collaboration; help leaders create healthy performance environments; and develop more effective relationships.

What's on your mind?

Contact us to arrange a no-obligation chat conversation your business and people performance challenges

Rob Robson, Performance Psychologist

Founder & Director

8Connect combines my passion for performance psychology and my experience in operational and transformational business leadership.

I’m a Chartered Psychologist & Associate Fellow of the British Psychological Society, and a Principal Practitioner with the Association for Business Psychology.

I’ve been applying Reversal Theory (the Apter framework) for over 15 years now, in business and sport.

Outside of work, family life is important to me. I’m also a competitive masters swimmer who has broken multiple British Records.

I’ve worked extensively with or for blue-chip organisations including Tata Technologies (as European HR Director), Jaguar Land Rover, A.S. Watson (Superdrug & Savers), National Grid, HSBC, SABMiller, NHS, UK Sport, Sport Ireland and Prostate Cancer UK.


Our team has worked with multinational clients across many sectors. A selection of our recent clients include:


We’re driven by a commitment to make our clients successful, and values are at the heart of what we do.


We apply sound, evidence-based frameworks from psychology, management and HR, combined with practical business experience.



Our job is to think critically and challenge your thinking. We will tell you what you need to know, not what you want to hear.



We are collaborative to our core. As well as being open, we listen, involve you and your work with your people to co-create value.



Fundamentally, we are driven by a desire to help you and your business, to be honest, and to have a positive impact upon your people.


We work with a range of partners and associates that share values and ideas, ensuring that we are able to fulfil the full breadth of client’s requirements. We also work with trusted associates who share our values.


The People Experience Hub provide a versatile, responsive measurement platform that we can use to quantify what’s going on for your people.

Apter Solutions Logo





Apter Solutions are our provider of choice for diagnostic and coaching tools as we share same underlying psychological framework, Reversal Theory.

About 8Connect

We are a People & Change consultancy.

We harness motivation and enable people to take on complex, transformational and unpredictable challenges.  


Contact Us

+44 (0) 333 567 0811


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