+44 (0) 333 567 0811 hello@8connect.co.uk


We enable people to take on changing, complex and unpredictable challenges. Using motivation and emotion, we help them to become more adaptable and resilient.


Most business interpretations of psychology focus on relatively narrow perspectives on human experience.

This oversimplifies rather than makes sense of the complexity.

At 8Connect we combine deep experience with a framework that is holistic: understanding people in terms of the dynamic interaction between motivations and emotions.

This recognises our ability to manage how we respond to change, complexity and unpredictability, giving us all that we need to become adaptable and resilient.

Being adaptable and resilient is the way to progress in the modern world.

What's on your mind?

Contact us to arrange a no-obligation chat conversation your business and people performance challenges

Rob Robson, Performance Psychologist

Founder & Director

8Connect combines my passion for performance psychology and my experience in operational and transformational business leadership.

I’m a Chartered Psychologist & Associate Fellow of the British Psychological Society, and a Principal Practitioner with the Association for Business Psychology.

I’ve been applying Reversal Theory (the Apter framework) for over 15 years now, in business and sport.

Outside of work, family life is important to me. I’m also a competitive masters swimmer who has broken multiple British Records.

I’ve worked extensively with or for blue-chip organisations including Tata Technologies (as European HR Director), Jaguar Land Rover, A.S. Watson (Superdrug & Savers), National Grid, HSBC, SABMiller, NHS, UK Sport, Sport Ireland and Prostate Cancer UK.


Our team has worked with multinational clients across many sectors. A selection of our recent clients include:


We’re driven by a commitment to make our clients successful, and values are at the heart of what we do.


We apply sound, evidence-based frameworks from psychology, management and HR, combined with practical business experience.



Our job is to think critically and challenge your thinking. We will tell you what you need to know, not what you want to hear.



We are collaborative to our core. As well as being open, we listen, involve you and your work with your people to co-create value.



Fundamentally, we are driven by a desire to help you and your business, to be honest, and to have a positive impact upon your people.


We work with a range of partners and associates that share values and ideas, ensuring that we are able to fulfil the full breadth of client’s requirements. We also work with trusted associates who share our values.


The People Experience Hub provide a versatile, responsive measurement platform that we can use to quantify what’s going on for your people.

Apter Solutions Logo





Apter Solutions are our provider of choice for diagnostic and coaching tools as we share same underlying psychological framework, Reversal Theory.

About 8Connect

We are a People & Change consultancy.

We harness motivation and enable people to take on complex, transformational and unpredictable challenges.  


Contact Us

+44 (0) 333 567 0811


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